Obama Won 2008 Marketer of the Year
Somehow this now three months old news from Advertising Age didn’t seem to make it into our mainstream media:
Obama Wins! … Ad Age’s Marketer of the Year
At ANA Gathering, Marketing Pros and Agency Bigs Tap Barack Over Apple, Zappos
By Matthew Creamer
Published: October 17, 2008
ORLANDO, Fla. (AdAge.com) — Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he’s already won over the nation’s brand builders. He’s been named Advertising Age’s marketer of the year for 2008.
Mr. Obama won the vote of hundreds of marketers, agency heads and marketing-services vendors gathered here at the Association of National Advertisers’ annual conference. He edged out runners-up Apple and Zappos.com.
The rest of the shortlist, selected by Ad Age’s editorial staff, was rounded out by megabrand Nike, turnaround story Coors and Mr. Obama’s rival, Sen. John McCain.
From unknown to presidential nominee
"I think he did a great job of going from a relative unknown to a household name to being a candidate for president," said Linda Clarizio, president of AOL’s Platform A, the sponsor of the opening-night dinner attended by 750 where the votes were cast.
"I honestly look at [Obama's] campaign and I look at it as something that we can all learn from as marketers," said Angus Macaulay, VP-Rodale marketing solutions…
How they voted
Marketer % of votesObama 36.1%
Apple 27.3%
Zappos 14.1%
Nike 9.4%
Coors 8.7%
McCain 4.5%
Normally, the winner of Ad Age’s award gets quite a bit of press. But not this year.
Weird, huh?
But, alas, Mr. Obama winning "Marketer Of The Year" is so very fitting. And it’s one of the very few things he has actually deserved.
Of course, to be fair, our one party media helped.
Here on the local talk radio station-WMAL-they were playing a news snipet of some adjunct prof at George Washington University who was saying that Obama had really used the internet and “we’ve never seen that before” and “all of his friends on You Tube went out and personally made videos for him which we have never seen before”. I don’t think this is much of a stretch though either but she was practically having an orgasm discussing this.
You know, it’s all because this lesson was never taught by too many parents:
http://uk.youtube.com/watch?v=VsyS0oHLNFA