McCain Steps On His Message – WP Cheers

From Washington Post:

As Aides Map Aggressive Race, McCain Often Steers Off Course

By Juliet Eilperin and Robert Barnes
Thursday, July 31, 2008; A01

KANSAS CITY, Mo., July 30 — Sen. John McCain last week delivered one of his sharpest critiques yet of Sen. Barack Obama’s Iraq policies, carefully reading a prepared speech that accused his Democratic rival of failing the commander-in-chief test and promoting ideas that would force American troops to “retreat under fire.”

But just hours after his crisp performance, the Republican presidential candidate blurred his own message with an offhand comment to a television interviewer that Obama’s proposal for a 16-month time frame for removing combat troops from Iraq might be a “pretty good timetable.” That seemed to run counter to his attempts to cast Obama as naive on foreign policy, and it sent his aides scrambling.

As Election Day nears, McCain’s campaign is adopting the aggressive, take-no-prisoners style of Karl Rove, the GOP operative who engineered victories for President Bush. The campaign continued the attack Wednesday with a sarcastic television ad deriding Obama as a “celebrity,” part of an intensifying effort to cast him as an elitist.

But the sharp-edged approach is being orchestrated for an unpredictable candidate who often chafes at delivering the campaign’s message of the day. It is that freewheeling style that has made him popular with voters and cemented his reputation for candor and straight talk.

McCain, who was most comfortable as an underdog in the unscripted environment of the New Hampshire primary, makes his advisers cringe as he delivers the attack line — and then keeps talking. In that respect, he is no Bush, his handlers say.

The result is a presidential campaign that sometimes rolls between serious policy discussions about the nation’s future and gotcha politics aimed at undermining his opponent’s character. McCain himself is often caught in the middle, proclaiming his commitment to the former while participating in the latter.

For weeks, McCain’s staff has been criticized for running a campaign that has no clear message. The decision by the senator from Arizona to have former Bush strategist Steve Schmidt run daily operations was described as a way to get control of the message. But some Republicans outside the campaign believe that not much has changed since then.

“It’s the candidate,” said one GOP strategist with close ties to the campaign, who added that efforts to identify a theme for each week quickly unravel as McCain veers off message in his public comments…

At a town hall meeting Tuesday, a GOP voter posed a question McCain has heard everywhere from Sparks, Nev., to Dayton, Ohio: Why should Republicans support him?

“I think I speak for a lot of conservatives when I say I’m not very excited about this election,” the questioner said, noting that he differs with McCain on issues including “amnesty” for illegal immigrants and the senator’s support for “the global warming crowd’s agenda.”

But rather than rattle off his most conservative positions — his opposition to abortion and support for the war — he launched into a long explanation of his role in a compromise on judges, something that conservatives often criticize him for…

McCain finished off what was supposed to be an explanation of why conservatives should back him with a pledge to push for a cleaner planet.

“I’ve stood up against my party many times,” he said, “because I’ve done what I thought was right.”

Well, this article gets it half right:

It is that freewheeling style that has made him popular with voters and cemented his reputation for candor and straight talk.

The media certainly do love it when McCain undermines conservatism.

We’re not so sure the voters agree.